Great Updates To Real Rewards Cards

Real-Rewards-Keys-No-BackYou may have noticed some changes to how your Real Rewards card works lately. 

Since September, there is now one club for all SuperValu customers with one common simple mechanic.

  • €1 spent in any Supervalu store earns you 1 point worth 1c
  • Points are saved until conversion to “spend” vouchers 3 times during the year. Your points balance returns to zero after each mail out and saving starts again.
  • With new national partners, there will be many more ways to earn and spend points – Air miles, Banking, E commerce, mobile App.


Talk to Serena to register or find out about our new Rewards Card updates

New SuperValu E-Shops Feature


  • Login through
  • Access 100 online stores, including fashion, electrical, and travel
  • Using E-Shops, you can earn multiple Real Rewards points per €1 spend!
  • Log on and explore!

Getaway Breaks

  • Every time you book a break, for every €1 you spend, you will earn 1 point
  • At key times, you can convert 250 of your points for €5 off your booking
  • Book via

Electric Ireland Vouchers

  • For every €3 spent on any future Electric Ireland bill, you will earn a Real Rewards point.
  • Bonus Event:  Between Sept-Dec 2016, use 250 points to get €5 off your electricity bill, or 500 points becomes €10 off your electricity
  • NEW: Use App and online, to convert points into a voucher for Electric Ireland.
  • Use the voucher code to redeem on the Electric Ireland site

screenshot-2016-10-06-at-15-06-40Loyalty Product Promotions

  • €10 Spent = 1MasterChef Sticker  

Bank of Ireland

  • Link- your BOI personal credit card via – Earn 250 Bonus points.
  • Double Points with SuperValu, pay for your SuperValu shopping with your Credit card & earn Double points (2 points).
  • Collect outside of SuperValu For every €10 spend, earn 1 Real Rewards Point.





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